By SRTeam In a significant development for Indian sports, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has secured the title sponsorship for the Hockey India League (HIL) for the upcoming three seasons, commencing with the 2024-25 edition.
Revitalizing Indian Hockey
This strategic partnership aims to rejuvenate one of India’s most cherished sports by expanding its reach and providing a vibrant platform for emerging talent. The collaboration underscores Hero MotoCorp’s longstanding commitment to promoting sports in India, particularly hockey, which holds a unique place in the nation’s sporting heritage.
Inaugural Women’s League
A historic milestone in this season is the introduction of the Women’s Hockey India League, featuring four teams. This initiative marks a significant step forward in the inclusion and empowerment of women in Indian sports, reflecting a broader commitment to gender equality in athletics.
Additional Partnerships and Broadcast Details
Alongside Hero MotoCorp, the league has secured partnerships with Big FM (Radio Partner), Bisleri (Hydration Partner), and Apollo Hospitals (Medical Partner). Broadcasting responsibilities will be handled by Sony Sports Networks and Doordarshan, with Prasar Bharati’s Waves serving as the streaming partner, ensuring extensive coverage across multiple platforms.
Statements from Key Stakeholders
Sanjay Bhan, Executive Vice President of Hero MotoCorp, expressed enthusiasm about the partnership, stating, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities.”
Historical Context
Hero MotoCorp has a history of supporting hockey in India. In 2013, the company was announced as the title sponsor for the inaugural Hockey India League, with the tournament being named the “Hero Hockey India League.”
Conclusion
The renewed collaboration between Hero MotoCorp and the Hockey India League is poised to significantly impact the sport’s landscape in India. By introducing the Women’s League and securing robust partnerships, the league is set to inspire a new generation of athletes and captivate audiences nationwide, reaffirming hockey’s esteemed position in India’s sporting culture.